Scope
Art Direction & Photography
Overview
Gamifying the workout landscape to promote a new training range.
How do we encourage customers with different interests to buy the same product? Turn it into a game full of healthy competition, one where the winning the sport is crowned the champion of champions.
That's just what we did to launch the new Gymshark Geo-Seamless - kicking it off with tech-inspired and gaming inspired promotional content, we encouraged teams across social to compete by sharing their most impressive conditioning activities. Are you team flow, combat or function?
Credits:
Art Direction: Mike Raven
Photography: Mike Raven
Styling: Doriane Lescouet
Production: Sarah Clarke
HMU: Harri Matthews @ BTS
About:
I'm a conceptual Creative Lead and Art Director with over 10 years of in-house and agency experience. I bring a strategic approach to conceptual thinking; with a commercial perspective.
I'm also a portrait and editorial photographer. Clients and experience include Gymshark, Harvey Nichols, Selfridges, K-swiss, Made.com and Mailbox.