Gymshark

Geo-Seamless

Choose your team...

Scope

Art Direction & Photography

Overview

Gamifying the workout landscape to promote a new training range.

How do we encourage customers with different interests to buy the same product? Turn it into a game full of healthy competition, one where the winning the sport is crowned the champion of champions. 

That's just what we did to launch the new Gymshark Geo-Seamless - kicking it off with tech-inspired and gaming inspired promotional content, we encouraged teams across social to compete by sharing their most impressive conditioning activities. Are you team flow, combat or function?

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Credits:

Art Direction: Mike Raven

Photography: Mike Raven

Styling: Doriane Lescouet

Production: Sarah Clarke

HMU: Harri Matthews @ BTS

About:

I'm a conceptual Creative Lead and Art Director with over 10 years of in-house and agency experience. I bring a strategic approach to conceptual thinking; with a commercial perspective.

I'm also a portrait and editorial photographer. Clients and experience include Gymshark, Harvey Nichols, Selfridges, K-swiss, Made.com and Mailbox.

Get in touch 👋