Communicating versatility, technicality and durability for a new training product.
The Arrival range launched as a new essential training range for Gymshark and needed to be positioned as both versatile and technically focused, whilst appealing to a hybrid training consumer. I lead the Art Direction for the campaign, originally inspired by the product name the campaign took inspiration from futurism and science fiction and presented the product as accessible, high quality and aspirational.
Art Direction: Mike Raven
Photography: Yuriy Ogarkov
Styling: Doriane Lescouet
Production: Sarah Clarke
HMU: Alice Lindsay
I'm a conceptual Creative Lead and Art Director with over 10 years of in-house and agency experience. I bring a strategic approach to conceptual thinking; with a commercial perspective.
I'm also a portrait and editorial photographer. Clients and experience include Gymshark, Harvey Nichols, Selfridges, K-swiss, Made.com and Mailbox.