Gymshark

Training App

A new visual approach for the Gymshark training app

Scope

Art Direction

Overview

Documentary in tone and commercial in style. A reportage approach for the Gymshark Training App.

I was tasked with developing a visual direction for all promotional imagery across the Gymshark Training App to engage with a wider audience not just focused on lifting weights. The result is an aspirational and dynamic visual style - the approach needed to allow for variety and seasonality, whilst maintaining consistency across all assets. Now users can experience the workout visually before they physically commit. 

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Credits:

Art Direction: Mike Raven

Photography: Simon Winall

Styling: Doriane Lescouet/Brona Cooley

Models: Paris, Marvin & Harry

About:

I'm a conceptual Creative Lead and Art Director with over 10 years of in-house and agency experience. I bring a strategic approach to conceptual thinking; with a commercial perspective.

I'm also a portrait and editorial photographer. Clients and experience include Gymshark, Harvey Nichols, Selfridges, K-swiss, Made.com and Mailbox.

Get in touch 👋