Scope
Art Direction
Overview
Documentary in tone and commercial in style. A reportage approach for the Gymshark Training App.
I was tasked with developing a visual direction for all promotional imagery across the Gymshark Training App to engage with a wider audience not just focused on lifting weights. The result is an aspirational and dynamic visual style - the approach needed to allow for variety and seasonality, whilst maintaining consistency across all assets. Now users can experience the workout visually before they physically commit.
Credits:
Art Direction: Mike Raven
Photography: Simon Winall
Styling: Doriane Lescouet/Brona Cooley
Models: Paris, Marvin & Harry
About:
I'm a conceptual Creative Lead and Art Director with over 10 years of in-house and agency experience. I bring a strategic approach to conceptual thinking; with a commercial perspective.
I'm also a portrait and editorial photographer. Clients and experience include Gymshark, Harvey Nichols, Selfridges, K-swiss, Made.com and Mailbox.