A campaign aimed at a new audience of active commuters who want active wear that aids their commute and looks good.
Briefed to launch a new product to a global audience, I lead the ideation, conception and execution of the Live Non-Stop campaign. Aimed to showcase product function and style to audiences in major cities around the globe with fast-paced lifestyles and interest in fitness classes. The production lived up to the campaign pitch - with a fast-paced schedule of shoots being shot in New York, London and Birmingham. I also directed all video content for use across a BTL campaign rollout.
Art Direction: Mike Raven
Photography: GiGi / Rich Maciver
Styling: Doriane Lescouet
Production: Sarah Clarke
HMU: Harri Matthews & Alice Lindsay
I'm a conceptual Creative Lead and Art Director with over 10 years of in-house and agency experience. I bring a strategic approach to conceptual thinking; with a commercial perspective.
I'm also a portrait and editorial photographer. Clients and experience include Gymshark, Harvey Nichols, Selfridges, K-swiss, Made.com and Mailbox.